Head and Shoulders: The Simple choice
Print
It’s no secret: dandruff is embarrassing. People with dandruff are willing to go to extreme lengths to keep flakes off their shoulders.
This print campaign highlights these extreme efforts in a humorous light while posing Head & Shoulders as the simple alternative to their problems.
CONCEPT, COPY & ART DIRECTION: ARI SCHNITZER
MODELS: ADAM MILLER, LAURA OLIVERIO, WARREN JOHNSON