Head and Shoulders: The Simple choice

Print

WINNER: GRAPHIS SILVER, 2020

It’s no secret: dandruff is embarrassing. People with dandruff are willing to go to extreme lengths to keep flakes off their shoulders.

This print campaign highlights these extreme efforts in a humorous light while posing Head & Shoulders as the simple alternative to their problems.

 
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CONCEPT, COPY & ART DIRECTION: ARI SCHNITZER

PHOTOGRAPHY: AARON KASSMAN

MODELS: ADAM MILLER, LAURA OLIVERIO, WARREN JOHNSON