Ari Schnitzer

International Rescue Committee: Childhood at war

Print, Digital, Experiential

WINNER: ADS OF THE WORLD, 2019

WINNER: GRAPHIS HONORABLE MENTION, 2020

Unbeknownst to many Americans, Syrian refugee children are replacing their childhoods with violence, displacement and constant peril. This integrated campaign aims to highlight this loss of childhood by bringing their struggle to our world.

PRINT CAMPAIGN

TARGET EXPERIENCE + MICROSITE

We’ll partner with Target to release a new line of lifestyle products on prominent display in stores across the country, which will feature a series of damaged objects found in Syrian refugee camps. Each object has a tag with its backstory on it, as well as a QR code that leads to a microsite where all items are catalogued.

AMAZON DIGITAL STUNT

We’ll use Amazon to display these same items digitally and have them pop up for viewers when certain keywords are searched. The same stories on the items’ tags will occupy the product description for each respective object.

RESTAURANT STUNT

We’lll set up a temporary pop-up restaurant as a stunt where guests are offered a simple menu with vague descriptions. Upon ordering, we will serve Syrian refugee camp rations.

PINTEREST LIST

Lastly, we’ll make a list-type ad on Pinterest with that classic, artistic Pinterest aesthetic. Unlike similar lists on the platforms with more lighthearted subject matters, this one will focus on the refugee crisis.

CONCEPT: ARI SCHNITZER, JANINE FERNANDEZ

COPY: ARI SCHNITZER

ART DIRECTION: JANINE FERNANDEZ